Loopy

Loopy is a digital fidget tool designed to shield you from doomscrolling and brain rot by guiding you into a flow state.When you take a “Loopy break” you can relax your mind and recharge.

Year

2026

Team

solo

Define

We live in a world that demands constant attention. Social media and television, inundated with advertisements and commercials, can quickly prompt information overload. This constant stimulation is exhausting and can make it challenging to focus and rest. Loopy’s various interactive watch faces give your brain a break and can help soothe “media fatigue.”

Idea

Loopy was inspired by traditional fidget toys and developed based on research about ADHD. The app started with one question: How can we protect our brains from media overstimulation?

Are you experiencing burnout? Feeling overwhelmed by technology?
Open Loopy on your device to sharpen your focus. You can customize your Loopy toy, choose different play combos, and sync them to your Apple Watch for instant interaction.

Back

Loopy

Loopy is a digital fidget tool designed to shield you from doomscrolling and brain rot by guiding you into a flow state.When you take a “Loopy break” you can relax your mind and recharge.

solo

Year

2026

Team

Define

We live in a world that demands constant attention, Social media and television, inundated with advertisements and commercials, can quickly prompt, information overload. Such constant stimulation is exhausting and makes it difficult to find the energy to focus space to rest, Loopy helps soothe this " media fatigue" by giving the brain a much needed break.

Idea

Loopy was inspired by traditional fidget toys and developed based on research about ADHD. The app started with one question: How can we protect our brains from media overstimulation?

Are you experiencing burnout? Feeling overwhelmed by technology? Open Loopy on your device to sharpen your focus. You can customize your Loopy toy, choose different play combos, and sync them to your Apple Watch for instant interaction.

Examples of different settings for your Loopy

Loopy

Loopy is a digital fidget tool designed to shield you from doomscrolling and brain rot by guiding you into a flow state.When you take a “Loopy break” you can relax your mind and recharge.

Year

2026

Team

solo

Define

We live in a world that demands constant attention. Social media and television, inundated with advertisements and commercials, can quickly prompt information overload. This constant stimulation is exhausting and can make it challenging to focus and rest. Loopy’s various interactive watch faces give your brain a break and can help soothe “media fatigue.”

Idea

Loopy was inspired by traditional fidget toys and developed based on research about ADHD. The app started with one question: How can we protect our brains from media overstimulation?

Are you experiencing burnout? Feeling overwhelmed by technology? Open the Loopy app on your device. Select from different play combos to customize your toy. Finally sync Loopy to your Apple Watch for instant relief and enhanced focus!

Examples of different settings for your Loopy